Communicating with potential clients, as an entrepreneur, can be a challenging task for many. Understanding how to relay your message in the most appealing way may cause many of us to shrink into the background and lose the voice we have. It does not, however, have to be this way at all. In this post, learn exactly how to confidently communicate with potential clients and your audience in general to build greater, mutually beneficial relationships.
“It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.”
Confidently Communicate With Your Clients
Why are business – customer relationships important for success?
When you consistently communicate with your clients, this creates loyalty and a sense of comradery. Relations between an entrepreneur and his/her clients can literally mean the difference between profits and loss.
This is why it is so important to nurture the relationship with your current/potential clients regardless of the stage your business is in.
Building healthy relationships with your clients also builds goodwill, enhances the customers’ overall experiences and helps you to attract even more customers to your business.
How to be confident when communicating with potential clients
1 Learn how to listen effectively
Good communication is about giving the right response to your clients’ questions. Great communication, however, is being able to listen so keenly and attentively that you know what to say to them before they even ask.
Many of us as women love to talk, so it’s no real surprise that talking with our clients becomes a normal, fun part of the job. But how many of us take the time to really listen to what they have to say?
As a coach, one of the skills I continue to work hard at mastering is the art of listening to what my clients don’t say.
What information can you get from them when you really dig below the surface?
A client might say that they’re constantly busy and never getting things done because they have no help, but what they might really mean is that they feel underappreciated in their business.
To have the confidence to speak with your potential clients, understanding how to truly listen to them will put you a step or two above the rest. Your clients will think you’re some kind of entrepreneur angel because you can “literally read their minds.”
Constantly talking isn’t necessarily communicating. Click To Tweet
2 Research your potential clients
When communicating with potential clients, a little bit of elbow grease and research never hurt anyone. A huge part of building confidence is building competence.
After all, it would be more than a little strange to approach a potential client without having a clue about who they are, what they do and what their struggles are.
If there’s anything I’ve learned as a female entrepreneur it’s that having information and increasing your knowledge goes a long way. It also makes sending emails or speaking to them on the phone way less stressful.
Plus, when you do your research, you position yourself as an authority in your field and provide a lot of added value to your clients.
Related: How to effectively improve your communication skills
3 Try not to hesitate
Have you ever been in a situation where you were talking to someone and they were really hesitant in their response? It’s like they took the greater part of a century to reply to anything you said.
How did that make you feel?
You probably didn’t believe that person was confident at all, or worse, you promised yourself to never work with them again.
In confident communication, timely responses are necessary. As a new (or even experienced) entrepreneur, there will be times when you are nervous, but try to keep a five to ten-second rule when speaking so that you leave no-one hanging.
If you’re unsure how to respond, let the client know you will get back to them. Give your potential client a date and time to expect your response, and deliver on that promise.
The more you practice timely communication the better you’ll be in client meetings and even pitching to larger players in the market.
4 Speak slowly and clearly
I don’t know about you, but for me, there was a time when talking to clients scared me. In fact, it terrified me so much that when I did, I would spit my words out like a bullet and leave the people listening incredibly confused.
When you speak quickly you tend to trip over words or even forget some of the words you want to say.
This will not leave a very good impression. To remedy this, practice speaking slowly and clearly.
Spend a few minutes in front of the mirror each day working on your speed. Also, take some time to master the art of the power pose.
If you’ve never been in a meeting where, during the speaker’s presentation, they pause for dramatic effect, it is truly an experience to have. Speaking methodically and precisely also helps potential clients have a much better appreciation for the words you say.
Related: Two successful female entrepreneurs share how to build confidence when starting a business
5 Ask smart questions
Often times, when communicating with prospective clients, we tend to go on and on about how great our products/services are.
Not many of us take the time to ask the client anything at all. When preparing for any meeting with a client, always prepare some questions that specifically apply to your client’s situation, because there is power in asking the right questions.
In asking the right questions it shows your client that you’re really interested in helping them and this delivers added value. You’re able to address any thoughts or concerns that they might be having.
Take the time to ask smart questions and you won’t be surprised at how much you impress your prospects.
The most important thing in communication is hearing what isn't said. Click To Tweet
Communicate to help not sell
Did you know that most confident entrepreneurs communicate with their prospective clients to help not sell?
In fact, if they do a good enough job of helping their clients, they will never have to sell to anyone a day in their life.
Consistently helping your audience provides such amazing experiences filled with value, that they will not hesitate to work with you.
Utilizing the tips I spoke about above, not only will you gain new clients, you’ll build a base of raving fans who will gladly refer you to others.
How will you impress your potential clients today?